Juice Plus+ Soft Chewable Questions

1. Why does the product contain sucrose, if everything is natural in there?
There are only two sweeteners used in Chewables, tapioca syrup and evaporated cane juice.  But Australian labelling regulation states that if the daily ration of a product like ours contains more than 0.1 g sugar, it has to state “Contains sugar(s)” or “Contains sucrose”.  That is the reason for the statement.  As a side note, sucrose is a natural sugar, present in just about every fruit.

2. Why does the active ingredients only add up to 1.01 g per soft chew when the actual weight for each soft chew is 2.5 g? What makes up the other 1.49 g, and why is that not listed on the label?
The difference comes from the non-actives, which Australia does not require to be listed on the label, the non-actives are the ingredients that are used to provide the chewable texture and flavour.
 
3. Why does the label not have a food label with amounts of calories etc listed?
These are ARTG listed (AUST L 301771 for Fruit, AUST L 301772 Vegetable) complimentary product in the Australia and is not considered a food because of the active ingredients such as the vitamins shown on the label. 
 
4. What makes the soft chews so sweet to eat?
The two ingredients I mentioned above, tapioca syrup and evaporated cane juice.
 
5. Is there Guar Gum in the soft chews?
No.
 
6. What is used to make the chew jelly like?
The Chewable structure is provided by pectin.

7.And is there a full ingredients list for the product?
Australia does not require a list of ingredients, but I can give you the ingredient declaration of the US Chewables, which is basically the same thing:

For fruit chews:

Tapioca syrup, maltodextrin (Fibersol-2™), organic evaporated cane juice, fruit and vegetable juice powder and pulp from apple, orange, cranberry, acerola cherry, pineapple, beet root, peach, mango, lemon peel, date, prune; pectin, citric acid, ascorbic acid, natural flavour (orange and other natural flavours), citrus bioflavanoids, lactic acid, natural blend coating, citrus pectin, beta carotene, sunflower d-alpha-tocopherol.

For vegetable chews:

Tapioca syrup, maltodextrin (Fibersol-2™), organic evaporated cane juice, fruit and vegetable juice powder and pulp from carrot, parsley, broccoli, rice bran, kale, cabbage, spinach, beet, tomato, garlic, lemon peel; pectin, citric acid, ascorbic acid, natural colour (black carrot juice concentrate, elderberry), natural flavour (cherry and other natural flavours), lactic acid, natural blend coating, sunflower d-alpha-tocopherol, beta carotene.

8. There's a small lump on one of my chewables, what is this?

There is a low chance that when the chewables are produced, a small part of the starch mould (similar to a jelly mould) attaches to the chewable when it's made. We do have a visual inspection stream to remove any instances we find, but every so often one makes it's way into a packet. If you're at all concerned, please take a photo of it and report it back to us at JPSupportAU@juiceplus.com .