Essentials Rebranding 2024

As you will see as your new orders roll out, there was a rebranding Juice Plus+ for the first time since we first introduced Juice Plus+ Fruit & Vegetable capsules back in 1993.  After over 30 years, we want to make sure our look and feel continues to reflects the premium quality of our Juice Plus+ brand and our Juice Plus+ products in a way that resonates better, not only with our existing customers but with a whole new generation of Juice Plus+ customers, especially in today’s digital age and we are excited for the change to Juice Plus+® Essentials

In alignment with the branding change, we made some other changes are as follows for the Fruit, Vegetable and Berry Blend capsules:

• Removal of the enzyme blend from all 3 Blends

• Removal of lactobacillus acidophilus from the Fruit and Vegetable Blends

• Replacement of calcium ascorbate with acerola cherry extract as the source of vitamin C in all 3 Blends

• Declaration of folate from lemon peel extract, 5% (source of folate)

• Vegetable Blend: Replacement of sugar beet fiber with beetroot powder, which is the same beetroot powder already used in the Fruit Blend

• Berry Blend: Replacement of artichoke leaf extract with artichoke leaf powder

The lactobacillus acidophilus and enzymes were removed as it was determined the levels contained in the capsules were not efficacious.

We changed the source of Vitamin C in our Fruit, Vegetable, and & Berry Blend capsules to acerola cherry as we are always looking for ways to improve our products, and acerola cherry is one of the best natural sources of high-quality Vitamin C.

These changes do not influence the efficacy of our Juice Plus Essentials products.